CIS Design
(H.G. Education Insititute)
H.G. Education Institute is a cram school in Tainan, giving junior/senior high school students the best education. They wanted to renew their Corporate Identity System (CIS) and transform their visual style into a modern and luxury style.
Logo /
Continue using the light bulb and the mortarboard of the original logo as the main concept, I added the college-style badge to make the style of "Elite Cram School" more obvious. Neat lines also increase the sense of professionalism.
For the main color, I chose ivory and dark green to create the image of sedate, elegance, and luxury. As for the typography, I chose GenJyuu Gothic, which is an open-source font. The slightly rounded edge makes the font tender and soft, bringing the atmosphere of mild, but trustworthy education.
Color /
For the main color, I chose ivory and dark green to create the image of sedate, elegance, and luxury. I also chose three more color for subject changes.
Typography /
As for the typography, I chose GenJyuu Gothic, which is an open-source font. The slightly rounded edge makes the font tender and soft, bringing the atmosphere of mild, but trustworthy education.
Textbook Cover /
I designed two versions of the textbook cover. For the first one, I used lines throughout the design, and only the logo itself remains as a surface, improving the recognizability. The radial lines around the logo symbolize the sacredness of education.
The second one the more of simplicity in style. The hexagons symbolize the high diversity of subjects in H.G. Education, and the different shades of color symbolize the varied style of teaching.
